The ball is in your court: Using socially responsible actions as an effective marketing tool
- Mattera, M.
- Baena, V.
Liburua:
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice
ISBN: 9781522554752
Argitalpen urtea: 2018
Orrialdeak: 140-154
Mota: Liburuko kapitulua