Getting brand commitment through Internet and mobile sports marketing: An insight on Real Madrid football team

  1. Baena, V.
Liburua:
Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

ISBN: 9781522554752

Argitalpen urtea: 2018

Orrialdeak: 1-17

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-5225-5475-2.CH001 GOOGLE SCHOLAR