Transferencia de conocimiento en la creación y en el funcionamiento de los sistemas de franquiciaun estudio empírico
- Rodríguez Benavides, María Concepción
- Minguela Rata, Beatriz
- López Sánchez, José Ignacio
ISSN: 0422-2784
Year of publication: 2008
Issue Title: La innovación en la economía y en la empresa
Issue: 368
Pages: 227-237
Type: Article
More publications in: Economía industrial
Abstract
The aim of this paper is to analize the effect of knowledge transfer on franchise systems performance through three mecanisms:operating manuals, initial and on-going training and initial and on-going support services. A linear regression analysis is conducted on a sample of franchisee of different franchise chains and sectors of activity operating in Spain. The results show that support services is the factor that has more impact on franchise systems performance.