Publications by the researcher in collaboration with Robert Elmerhaus (3)

2016

  1. Addressing the drivers of customer relationship management systems. An insight on the effect of new media in the German service sector

    Lambert Academic Publishing, pp. 0-240

  2. The impact of new media on customer relationship management systems

    The impact of new media on customer relationship management systems

2015

  1. New Media – An Opportunity to Customer Relationship Management? A review-based analysis of success factors and success effect

    International Journal of Management and Business, Vol. 6, Núm. 2, pp. 100-131