Publicaciones en las que colabora con Beatriz Rodrigo Moya (3)

2022

  1. Are retailers leveraging in-store analytics? An exploratory study

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 5, pp. 599-618

  2. Has COVID-19 Changed Interaction Brick-And-Mortar Stores? A Study on Self-Checkouts

    Retail and Marketing Review, Vol. 18, Núm. 1, pp. 76-97

2020

  1. Analysis of the adoption of customer facing InStore technologies in retail SMEs

    Journal of Retailing and Consumer Services, Vol. 57