Publications by the researcher in collaboration with Sakher Faisal Ahmad AlFraihat (2)

2024

  1. Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

    El profesional de la información, Vol. 33, Núm. 2

  2. The new game of online marketing: How social media influencers drive online repurchase intention through brand trust and customer brand engagement

    Intangible Capital, Vol. 20, Núm. 1, pp. 103-125