DEPARTMENT: Comunicación

FACULTY: Facultad de Ciencias Económicas, Empresariales y de la Comunicación

Email: fernando.barrenechea@universidadeuropea.es

Professional with over three decades of experience in international leadership and consulting. Currently a professor at the Faculty of Economic, Business and Communication Sciences at Universidad Europea de Madrid, where he also serves as Director of two Master's programs. He is completing a PhD in Economics and Business at Universidad Autónoma de Madrid, where he is affiliated with the Department of Finance and Marketing Research. He has a strong academic background and has earned multiple certifications and degrees from prestigious institutions. These include a Certificate in Innovation and Entrepreneurship from Stanford University, the Executive Development Program (PDD) from IESE Business School, a Journalism Certificate from New York University, a Diploma in Marketing Management from the London School of Economics, and an Executive MBA from Instituto de Empresa (IE Business School). He also holds a Bachelor’s Degree in Economics and Business from Universidad Autónoma de Madrid. Fernando has held significant roles in business consulting, asset management, branding, and marketing, collaborating with major organizations as well as startups. His career includes leading high-impact projects, developing corporate strategies, building brand value, and designing sustainable and profitable business models. He has taught and continues to teach as a professor and speaker at various prestigious institutions, delivering lectures on marketing, branding, and business management at both national and international universities. Fernando is recognized for integrating insights from anthropology, psychology, and finance into his branding and business strategies. His commitment to innovation and his willingness to challenge conventional wisdom have established him as a leader in his field, with a significant contribution to both the professional and academic arenas. His research focuses on brand strategy from a value generation perspective. He is also currently working on the influence of the luxury sector across other categories.