Publications in collaboration with researchers from Esan University (2)

2012

  1. Analyzing Social Responsibility as a Driver of Firm's Brand Awareness

    Procedia - Social and Behavioral Sciences, Vol. 58, pp. 1121-1130

  2. International franchise expansion of service chains: Insights from the Spanish market

    Service Industries Journal, Vol. 32, Núm. 7, pp. 1121-1136