Publications dans lesquelles il/elle collabore avec Carlos Rodríguez Monroy (2)

2010

  1. How to measure customer value and its relationship with shareholder value in a business-to-business market

    Intangible Capital, Vol. 6, Núm. 2, pp. 142-161

  2. Total leadership: a previous analysis to apply it for a sales department management in industrial high technology enterprises

    Industrial engineering as university third mission agent: book of full papers