Las relaciones públicas desde la perspectiva latinoamericana

  1. Francisco-José Pradana 1
  1. 1 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Revista:
Cuadernos.Info

ISSN: 0719-3661

Ano de publicación: 2024

Número: 58

Páxinas: 2-20

Tipo: Artigo

DOI: 10.7764/CDI.58.68727 DIALNET GOOGLE SCHOLAR lock_openAcceso aberto editor

Outras publicacións en: Cuadernos.Info

Resumo

This paper analyzes the possible existence of a Latin American approach to Public Relations that differs from Anglo-Saxon and European perspectives. It examines how the cultural, historical, and socioeconomic characteristics of Latin America affect the professional practice of Public Relations, especially in the southern part of the continent. Special attention is given to the role of Public Relations professionals as a prominent profile in Latin America, emphasizing the nature of their training and the way their role adapts and responds to regional specificities. The aim of this research is to provide a clear and precise understanding of the practices and specific characteristics of public relations in Latin America and its relationship with European and North American approaches. The analysis is based on a literature review that examines the state of the art and functioning of public relations as a discipline in Latin America. The findings suggest that Public Relations professional in Latin America is a significant figure that responds and adapts to regional characteristics, reinforcing the notion of a distinctive current in public relations in this region. The research emphasizes the importance of considering cultural and contextual diversity in the practice of Public Relations. Despite Latin America's long history of academic development and established public relations professionals, North American and European conceptualizations and trends continue to dominate theoretical discussions and professional routines.

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Fonte de datos: Dialnet