El pensamiento creativo y lasposibilidades que ofrece la IA en sus procesos

Abstract

This communication presents the research work carried out around the recent introduction of Artificial Intelligence in creative processes and its incursion into teaching and learning models. In the research presented, a review is carried out, from three points of view: philosophical, creative and pedagogical, the relationship between Artificial Intelligence and work processes linked to creative fields such as design, fashion or art. To understand this relationship from a three-way perspective, field work has been prepared in Higher Education institutions, specifically in three degrees: Systems Engineering, Fashion Design and Design and Architecture with mentions in product, interiors and graphics, related to the indicated areas; and in the professional field, within advertising writing. Qualitative and quantitative socíological techniques such as observation, survey, statistical consultation and content analysis have been used as a methodology. In this communication, the research work process is reported, as well as the results obtained in the field samples and the conclusions that have been drawn so far regarding the relationship between creative processes and AL