Metodología de un estudio cualitativo de repertorios de vídeo basada en la propuesta analítica de Hasebrink y Domeyer

  1. Rodrigo-Jordán, Carmen 1
  1. 1 Universidad San Pablo-CEU, CEU Universities
Revista:
Comunicación & métodos

ISSN: 2659-9538

Año de publicación: 2023

Título del ejemplar: Transdisciplinarity in Communication Research Methodologies

Volumen: 5

Número: 2

Páginas: 33-46

Tipo: Artículo

DOI: 10.35951/V5I2.198 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Comunicación & métodos

Resumen

La técnica de repertorios mediáticos es un método aplicado a estudios crossmedia de audiencia. La contribución de Hasebrink y Domeyer (2012) destaca por introducir el enfoque cualitativo y por proponer una guía analítica aplicable a trabajos empíricos, tanto cuantitativos como cualitativos. Este artículo presenta cómo se trasladó la propuesta de estos autores al planteamiento metodológico de un estudio cualitativo de repertorios de uso de vídeo. Además, se destacan tres retos que afrontó la investigación a la hora de recoger, codificar e interpretar la información. La aplicación de esta metodología resultó de valiosa utilidad para interpretar el repertorio de cada participante de manera individual. En conclusión, la propuesta de estos autores ofrece una lógica analítica para investigar el repertorio de manera sistemática, a la par que resulta flexible a la hora de adaptarla a los intereses de cada estudio sobre el uso de medios.

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Fuente de los datos: Dialnet