How to design (and assemble) a PavilionMastercard's Tourism Innovation Hub experience
- Miguel Luengo Angulo
- José Antonio Carrillo Andrada
- Sánchez Merina, Javier (dir.)
- Morales Beltrán, Mauricio (coord.)
- Łątka, Jerzy (coord.)
ISSN: 2697-1518
Any de publicació: 2023
Número: 6
Pàgines: 126-135
Tipus: Article
Altres publicacions en: UOU Scientific Journal
Resum
The goal of this essay is to illustrate a very personal yet general approach to the concept of “temporality” in contemporary architecture. Using the empirical example of Mastercard’s Tourism Innovation Hub (TIH), we will attempt to guide our readers through the meanings of modularity, repetition, transportation, systematisation, economy, easy assembly and disassembly, and quality within the core idea of ephemeral architecture. We will start with a brief introduction to what “temporal” means (as the opposite of “permanent”), tracing the concept from the Roman treatise by Vitruvius to some contemporary ephemeral proposals. Following that, we will provide a more extensive description of our TIH as a modern reinterpretation of Augustine Taylor’s famous “Balloon Frame,” leading to the creation of a three-dimensional oasis inspired by Hans Arp. The stand/pavilion addresses temporality from the inception of the design process to the final phase of disassembly and storage.
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