Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception

  1. Cruz-Ruiz, E.
  2. de la Cruz, E.R.-R.
  3. Zamarreño-Aramendia, G.
  4. Cristòfol, F.J.
Revista:
Journal of Open Innovation: Technology, Market, and Complexity

ISSN: 2199-8531

Ano de publicación: 2022

Volume: 8

Número: 1

Tipo: Artigo

DOI: 10.3390/JOITMC8010028 GOOGLE SCHOLAR lock_openAcceso aberto editor
Fonte de datos: Scopus