Uso de Twitter y repercusión en medios de comunicación de la Semana Santa andaluza ante la suspensión de las procesiones provocada por el Covid-19

  1. Cristófol, Francisco Javier
  2. Segarra-Saavedra, Jesús
  3. Cristófol-Rodríguez, Carmen
Aldizkaria:
Ambitos: Revista internacional de comunicación

ISSN: 1988-5733,  1139-1979

Argitalpen urtea: 2023

Zenbakia: 62

Orrialdeak: 143-160

Mota: Artikulua

DOI: 10.12795/AMBITOS.2023.I62.08 DIALNET GOOGLE SCHOLAR lock_openIdus editor

Beste argitalpen batzuk: Ambitos: Revista internacional de comunicación

Laburpena

Easter Week in Andalusia is one of the greatest manifestations of popular religiosity. Citizens have been taking part in traditional processions, acts and events since the 14th century. Covid-19 meant that in 2020 and 2021 these events could not be held in the streets, but the work of the brotherhoods remained active, especially in social networks, which was echoed in the media. This article uses content analysis to investigate the 2,856 tweets published by the institutions that organise the Easter Week processions in the eight provincial capitals of Andalusia between 14/03/2020 and 31/01/2021. In addition, an automatic categorisation was carried out with MeaningCloud and their presence in the media was analysed through MyNews, in order to identify news related to the exhibitions of the religious heritage of the brotherhoods that were announced at Easter in the absence of on-site processions. This last analysis was carried out with publications between 01/01/2021 and 28/02/2021. It was found that the Council of Brotherhoods of Seville was the entity with the most posts, but also the one with the most tweets that were not retweeted by the online community; and that the publication of content was concentrated in April 2020. It is confirmed that the number of publications on Twitter does not imply a greater impact or interaction with the public and that the analysis with automated tools is not adapted to the specific terminology and the presence in the media is not relevant.

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