Nuevas vía de ingresos para las agencias de noticiasla organización de eventos informativos

  1. Núñez Fernández, Víctor
  2. Martínez Vallvey, Fernando 1
  1. 1 Universidad Pontificia de Salamanca
    info

    Universidad Pontificia de Salamanca

    Salamanca, España

    ROR https://ror.org/02jj93564

Journal:
VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

ISSN: 2695-9631

Year of publication: 2022

Issue Title: Monograph: "Messages to control the narrative and persuasive communication. Their formulas and speeches"

Volume: 11

Issue: 2

Type: Article

DOI: 10.37467/REVVISUAL.V9.3659 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: VISUAL REVIEW: International Visual Culture Review / Revista Internacional de Cultura Visual

Sustainable development goals

Abstract

News agencies, like other media, have been affected by economic changes, digitalization and globalization, which have altered their main source of income, i.e. subscription’ fees. Private news agencies must seek new revenue streams or monetize journalistic activities that reinforce their professional work and brand image. In this work, we study how the Spanish agency Europa Press manages online events as a new way to obtain economic income, always managing content with a high journalistic component.

Data source: Dialnet