Climate change perception among Spanish undergraduatesA reception study on the combination of the local, global, gain and loss frames

  1. Bienvenido León 1
  2. Maxwell-T. Boykoff 2
  3. Carmen Rodrigo-Jordán 1
  1. 1 Universidad de Navarra
    info

    Universidad de Navarra

    Pamplona, España

    ROR https://ror.org/02rxc7m23

  2. 2 University of Colorado Boulder
    info

    University of Colorado Boulder

    Boulder, Estados Unidos

    ROR https://ror.org/02ttsq026

Revista:
Comunicación y sociedad = Communication & Society

ISSN: 2386-7876

Año de publicación: 2021

Volumen: 34

Número: 1

Páginas: 57-75

Tipo: Artículo

DOI: 10.15581/003.34.1.57-75 DIALNET GOOGLE SCHOLAR lock_openAcceso abierto editor

Otras publicaciones en: Comunicación y sociedad = Communication & Society

Resumen

Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate change. We examined varying framing approaches through case-study experimentation with university students in Spain (N = 120). Students viewed one of four videos, each one based on a different combination of frames before answering a set of survey questions, with the aim of testing (i) how do the combinations of the local-global and the gain-loss frames affect the perception of the seriousness of climate change and (ii) how do combinations of the four frames affect support for action to address climate change. Results indicate that the participants scored similar values, regarding the seriousness of climate change and the need to take action, regardless of the video they watched. This means that interaction effects and other contextual factors (e.g., previous environmental concerns) may limit efficacy of deliberately introduced frames more than previously considered. These findings help to further deepen and nuance possible explanations for wider discursive interactions that comprise our attitudes and perceptions of climate change.

Información de financiación

This research is part of the Videonline project, sponsored by the Spanish Ministry of Economy (CSO2103-45301-P).

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