Desarrollo de competencias profesionales orientadas al sector turístico en los estudiantes universitariosun proyecto real de consultoría para una empresa turística

  1. Laura Juárez Postigo 1
  2. César San Juan Pajares 1
  3. Antonio Alcocer Fernández-Pinilla 1
  1. 1 Universidad Europea de Madrid
    info

    Universidad Europea de Madrid

    Madrid, España

    ROR https://ror.org/04dp46240

Journal:
TURYDES: Revista sobre Turismo y Desarrollo local sostenible

ISSN: 1988-5261

Year of publication: 2019

Volume: 12

Issue: 26

Type: Article

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More publications in: TURYDES: Revista sobre Turismo y Desarrollo local sostenible

Abstract

The use of active learning methodologies in university education has experienced a remarkable growth in recent years. University tourism studies are also incorporating innovative activities, aimed to increase the acquisition of professional skills. Tourism Marketing is a discipline in which students can be involved in innovative educational projects based on the real needs of a company. This article presents the results of a project that uses the methodology of Project-Based Learning (PBL) in the subject of International Marketing, with the direct participation of a company, which shares with the teacher both the planning and the evaluation of the results of learning.

Data source: Dialnet