Características del conocimiento transferido como determinantes del rendimiento de los sistemas de franquicia

  1. Minguela Rata, Beatriz
  2. Rodríguez Benavides, María Concepción
  3. López Sánchez, José Ignacio
Revista:
Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales

ISSN: 1699-9495

Año de publicación: 2009

Número: 8

Páginas: 235-262

Tipo: Artículo

DOI: 10.18002/PEC.V0I8.681 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Pecunia: revista de la Facultad de Ciencias Económicas y Empresariales

Objetivos de desarrollo sostenible

Resumen

En este trabajo se pretende analizar la influencia de la naturaleza tácita y el valor del conocimiento (dos características del conocimiento determinantes de la facilidad con la que se puede transferir el mismo) en el rendimiento de los sistemas de franquicia. Se ha llevado a cabo un análisis de regresión lineal sobre una muestra de establecimientos franquiciados en diferentes cadenas de franquicia y sectores de actividad que operan en España, midiendo el rendimiento tanto de manera objetiva como subjetiva y tomando el tipo de actividad llevada a cabo por el establecimiento franquiciado como variable de control. Los resultados parecen indicar que la naturaleza tácita del conocimiento influye de manera negativa en el rendimiento de los sistemas de franquicia mientras que el valor del conocimiento afecta de manera positiva.

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