Business Applications of Big Data: Considerations for Not-for-Profits

  1. Vidal-García, Javier 2
  2. Vidal, Marta 1
  3. Hernández Barros, Rafael 1
  1. 1 Universidad Complutense de Madrid
    info
    Universidad Complutense de Madrid

    Madrid, España

    ROR https://ror.org/02p0gd045

    Geographic location of the organization Universidad Complutense de Madrid
  2. 2 Universidad de Valladolid
    info
    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

    Geographic location of the organization Universidad de Valladolid
Book:
Handbook of Research on Emerging Business Models and Managerial Strategies in the Nonprofit Sector

Publisher: IGI Global

ISSN: 2475-6644,  2475-6652

ISBN: 9781522525370,  9781522525387

Year of publication: 2017

Pages: 104-125

Type: Book Chapter

DOI: 10.4018/978-1-5225-2537-0.CH007 GOOGLE SCHOLAR lock_openOpen access editor

Abstract

Twenty-first century organizations face a challenge and an unprecedented opportunity: to build a new model of relationship with current and potential clients which is more efficient and innovative. And this necessarily implies to acquire a completely new corporate culture in which the collection, management and interpretation of information will inspire the entire business. Under this new business scenario, the data is not understood as part of a process but instead to be part of the core business as a decision tool. Only if companies can manage this flood of information will be able to understand what we do and where they are going; identify the tastes and preferences of consumers and, more importantly, anticipate their decisions to adapt the services in real time and in a personalized way. The Big Data points companies beyond the facts: transforms the actions into predictions. </jats:p>

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