Determining of Marketing Mix Components to Improve Sales Performance in Startup Companies in Islamic Culture- Evidence from Iran

  1. Malekpour, M.
  2. Gholami-Kordkheili, H.
  3. Yazdani, M.
  4. Mendez-Suarez, M.
Journal:
Engineering Economics

ISSN: 2029-5839,  1392-2785

Year of publication: 2024

Volume: 35

Issue: 3

Pages: 299-315

Type: Article

DOI: 10.5755/J01.EE.35.3.30314 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus